Design Rationale

The branding is inspired by 1950’s golf culture in the Coachella Valley. Being a hub for golf and mid-century lifestyle, this brand reflects the colourful history of the sport and its place in American history. Further, this packaging is unique to today’s products, in that tees usually come in plastic bags that are a pain to deal with. Pegs come in a small light-weight box to keep all your tees in one place so you don’t poke yourself every time you go to grab one.

Merchandise

For anyone who has played or watched golf, what you wear is always a topic of conversation. As the game grows and becomes more inclusive, more styles of clothing are becoming normal to wear on the course. Therefore, Pegs is branded on unique items such a trucker hats and bucket hats which further pushes the brand identity to consumers through clothing.